[ WORKS · WEBSITE ]
Purest Coldpress
A storefront for a cold-pressed juice brand: the full range, the packages and subscriptions, and a cleanse program explained — with every order ending in a pre-filled WhatsApp message.
- Website
- Catalogue
- Frontend
purestcoldpress.com
- Client
- Purest Coldpress
- Role
- Development
- Collaboration
- With Skalatama
- Status
- Live
The problem
Purest sells juice direct, over chat. The menu, the bundles, the monthly subscriptions and the cleanse program were spread across Instagram highlights and pinned messages, so the same questions arrived every day: what is in this bottle, which package fits me, how many days does a detox run, and how do I order.
A DM thread is a bad menu. The brand needed one page where a first-time visitor could read the range, understand a cleanse, and reach an order without having to ask anything first.
What I built
The site is one continuous storefront. The menu leads with the full range — the juice line plus the almond variants — then the packages, then the subscriptions, then the cleanse program: who it is for, how a detox day runs, and what changes for a visitor with a stomach condition.
Every call to action is a WhatsApp message already written, so a conversation opens with context instead of “hi, price?”. Testimonials sit immediately before the ordering instructions, where a hesitating buyer is still deciding.
The page is light enough to open on a phone in a shop with a weak signal, which is where most of these orders begin.
What shipped
Full menu, per-product gallery
Every juice with its own images, size and price, without a separate page for each bottle.
Packages & subscriptions
Bundles and monthly plans with the saving and delivery terms on the card, so the comparison happens on the page, not in chat.
Cleanse program explainer
The most-asked-about offer given its own sequence: who it suits, the daily schedule, and the caveats.
Social proof
Three distinct testimonials, placed at the point of decision.
WhatsApp everywhere
Each button opens a chat with a message naming the product, so an order starts half-written.
Copy in Indonesian
Written in the language customers actually order in, including the health copy, rather than translated marketing English.
Outcome
- Each repeated question now has a section of its own, so a chat starts at the product instead of the basics.
- The page opens quickly on a phone, on a weak connection, in a shop.
- Ordering stays where the brand already operates, with no checkout to build or maintain.
Screens
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